Good news enthusiasts, Nissan is preparing to pull the sheets off of five, count them five new Nissan vehicles. And we do mean that quite literally. As part of the Nissan campaign entitled "Innovation for All," the automaker will play on the longtime auto show tradition of revealing new models by whipping off silken wraps that conceal them.
More specifically, the automaker has begun its journey of "newness" by revealing a 2013 variant of the Nissan Altima. Over the next year or so, Nissan will also debut all-new versions of the following beloved vehicles: the Pathfinder, Rogue, Versa and Sentra.
As we previously mentioned, Nissan has launched a new campaign in order to promote awareness of these models. No matter what form the campaign takes, be it a TV spot or banner ad, the focal point will be the automaker's innovation. Jon Brancheau, Vice President of Nissan Marketing, explains, "The message will still be around 'our most innovative Altima ever' or 'most innovative Pathfinder'."1
In addition to the five new Nissan vehicles, the automaker will also hold the spotlight over the Nissan LEAF with a marketing strategy that focuses on practical benefits of the electric vehicle. Brancheau says, "We will focus on what makes it cost-effective."2
Over the coming months Anderson Nissan at 629 Brevard Road Asheville, NC 28806 promises to keep you informed as Nissan continues to release new information surrounding its "Innovation for All" campaign and the models that follow. In the meantime, don't hesitate to contact one of our brand representatives online with questions regarding any new Nissan model that might be on your mind.